The RUBI Story

Dear Families,

It is with a grateful heart, I say, “Thank you” for your interest in RUBI.

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Why We Exist

In 2015, when my longtime nanny decided to go back to school, I panicked. “How could I possibly maintain my full-time job and manage the busy schedules of my two active children as a single mom?”

I questioned how I could successfully manage our busy lives. After soaking up the news, I realized that I did not need another full-time nanny—I needed a driver. I set out on a mission to create a community of drivers, not just for myself, but for other busy families like yours.

The criteria that I created for my own family is the rigorous set of standards that RUBI uses today to select your family’s driver. The driver must maintain a clean driving record, undergo a thorough background check, have an appropriate social media presence, and complete a state vehicle inspection. The driver must exude professionalism and be an efficient communicator, and most importantly keep our kids safe.

Going through this process personally taught me the formula for successfully providing a safe, friendly, reliable, and trusted service. It’s because of my struggle that I understand what other families need, and I am personally invested in helping as many families as possible manage their complicated, demanding schedules.

Thank you for visiting the RUBI website and for your interest in embarking upon this journey to safe, reliable, and trusted transportation with us.

Noreen signature
Noreen Butler, Founder & CEO
The RUBI Differnece


We know how hectic being a parent can be these days. We know it because we are living it as well. RUBI is the most trusted partner in safely transporting your children. Are you ready to see how easy it is to become a part of the RUBI community?

RUBI is a premier transportation platform that helps busy families get their loved ones from point A to B safe and sound with our network of vetted and dedicated drivers.

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Our team

Meet the team

RUBI leadership team and advisors

Noreen Butler
Founder, CRO
Scott Ancheta
Chris O'Brian
Fractional CFO
Jeff Hoffman
Consulting CEO
Lora Nall
Pearce Cucchissi
Advisor, Mental Health
Tony Silva
Advisor, Startup Portfolio Leader (AWS)
Zander Geronimos
Advisor, Strategic partnerships
Mr. Robotic
Advisor, Strategic music
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RUBI Cities

Locations we service

We are rapidly expanding our driver network and service areas


Washington, D.C.




Northern Virginia


Charleston, SC
(coming soon)


(coming soon)

Become a member

End the struggle of trying to juggle your busy work & family schedule. Ensure your precious gem gets to where they need to be safely and on time.